Tcholo Design was founded in 2024 by Tchaly Victor and Kemely Desrosier with one goal — to bring bold, confident streetwear that empowers people to stand out and express who they are. The name “Tcholo” comes from Tchaly’s nickname, a symbol of staying real, working hard, and never losing your individuality. What started as a creative vision quickly grew into a movement — blending urban culture, art, and fashion-forward design into every piece.
At Tcholo Design, we craft apparel and accessories that speak confidence — from custom T-shirts and hoodies to handmade accessories that complete your look. Each design is inspired by the rhythm of the streets, hip-hop energy, and the fearless drive of creators and dreamers. We believe fashion should represent you. That’s why we also offer custom design and personalization, allowing you to bring your own ideas to life through our craftsmanship. And this is just the beginning.
Our mission is to empower self-expression through fashion. We create bold, trend-forward streetwear and accessories that inspire confidence, individuality, and authenticity. Every piece we design celebrates urban culture and gives people the freedom to be unapologetically themselves.
Our vision is to build a global community where creativity and culture collide — a lifestyle brand that represents ambition, diversity, and originality. As we grow, Tcholo Design aims to expand beyond fashion into beauty and lifestyle, continuing to set trends and redefine what it means to be confident from the inside out.
Our Brand Values

As we grow, Tcholo Design is expanding into beauty and lifestyle, creating a full experience that celebrates confidence inside and out. We’re more than a clothing brand — we’re a community that celebrates individuality, ambition, and originality.